In order to be more efficient and productive, Microsoft organizes and allocates the businesses operations in five segments. *You can also browse our support articles here >. The investments occur when an investor or company from one country makes an investment outside the country of operation. The five segments, as well as their basic services and products are the following ones: Windows and Windows Live Division. Procter & Gamble Co (NYSE:PG) At 9th spot on our list of top 10 multinational corporations … Our academic experts are ready and waiting to assist with any writing project you may have. The multinational corporations have certain characteristics which may be discussed below : (1) Giant Size : The most important feature of these MNCs is their gigantic size. 2010: Operating system for mobile phones and cloud-based internet services are considered as the future of the company’s development. This research question is addressed by splitting into two sub questions. It deals primarily in development of personal-computer applications and software systems. Microsoft is one of the world's leading technology companies with products that include the Windows operating system, Office productivity applications, and Azure cloud services. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Microsoft. Multinational corporation (MNC), any corporation that is registered and operates in more than one country at a time. After some years, Windows would become one of the most known and recognizable brand names. Apple Inc. it is a well known American multinational corporation that designs most of the famous consumer electronics and widely used software’s. Marketing approaches can vary drastically based on the company’s preferences, products and targeted regions. Microsoft Corporation is an example of a multinational corporation. Individual influences are virtually impossible to create with multinational corporations. The following figures (4-6) are presenting the performance of US$ in terms of Euro, Chinese Yuan and Japanese Yen. The MNCs are also super … There is no unified multinational perspective on any of these issues. From the recession of 2007 to 2010, USA managed to overlap EU’s unemployment rate (USA 9.73%, EU 9.6%), while Japan and China levels of unemployment stayed almost unaffected (China 4.1%, Japan 5.1%). About the Microsoft Regional Director Program ... running technology-focused companies, or consulting on and implementing the latest breakthrough within a multinational corporation. Marriott is the highest-ranked hotel company on the list and the only one to be named for five consecutive years. However, a firm that owns … Very large multinationals have budgets that exceed those of many small countries. This wills drive down the interest rates. We will investigate the situation of the global economy, in terms of macroeconomic variables, such as GPD, Foreign exchange rates, labor, inflation and interest rates. According to figure 10, Inflation is another macroeconomic factor in which the performance of the USA and the EU is quite similar. (e.g. Marriott International, Inc. (NASDAQ: MAR) has been named one of the top global companies to work for in 2015, placing #11 on Great Place to Work®’s World’s Best Multinational Workplaces list of 25 leading companies. Today’s international markets are almost unavoidable even for smaller companies. One of the main reasons why we are interested in this economic measure is the fact that, it affects the exports and the imports of the economy. Consequently, the multinational enterprises seek to gain access to overseas markets, Introduction Multinational corporations are profit seeking enterprises having international power, capital, manpower, and resource-seeking practices. Nevertheless, the most important consequence of the interest rates regarding the company is the influence of the interest rates in the level of investments in an economy and thus, in the demand for the company’s products. Follow. It employs over 125,000 employees worldwide. The company competes in the technology market with diversity. Multinational corporations (MNCs), also known as multinational enterprises, rely upon infrastructure, both soft and hard, to establish … Shopping While Traveling Is A Joy Or A Bane. The analysis of the global economical environment is essential in one efficient top-down analysis. {figure 3} We can observe that in terms of GPD growth, the performance of US, EU and Japan is both similar in each other and significantly low in contrast with China. In economic terms, … Some logos also design creatively and have some hidden message. A multinational corporation is a company with business operations in two or more countries that derives at least 25% of its revenue from foreign operations. The name always ring in my mind whenever i hear it, not only me. As a result of that, Microsoft has many court issues to deal with. It is the largest sportswear manufacturer in Europe and the second largest in the world after Nike, which is its rival company. (GPD = Private Consumption + Gross Investments + Government Spending + (Exports – Imports)). Multinational corporations make a foreign direct investment in another country by establishing branches or foreign subsidiaries. Their alliance dominated the market of home computers. The main fall is originating from the great depreciation of USD in contrast with Chinese Yuan since 2004. MNCs can be structured and managed differently. A Brief History of Microsoft – The Worlds Biggest Software Company. The levels of the 3-month US T-bills are a benchmark of the level of interest rates in the USA. Microsoft is affected from the depreciation of the dollar; we can mention that on the one hand it is an opportunity for the expansion of its exporting activities (outside the USA); however, on the other hand the continuous depreciation of the global exchange currency (US Dollar) leads markets to uncertainty. Mergers and acquisitions play an important role in Microsoft business strategy and the multinational technology company engages in mergers and acquisitions to increase its capabilities, product range and value offering. Formed by Harvard College dropout, Bill Gates and his childhood friend Paul Allen, Microsoft has now become the biggest software company. The paper focuses on the financial comparison of the two companies for two fiscal years of the year 2014 and 2015. Also, it controls and manages production establishments with operations (IB book, year). We are focusing our analysis to the government of the USA because firstly, it is the home country of Microsoft and secondly, it affects directly or indirectly the policy of the world’s governments. See more ideas about microsoft corporation, microsoft, multinational corporation. The Xbox 360 game platform, Xbox game titles, PC games, PC/Xbox accessories, Mobile phone’s operating systems and everything else that could provide entertainment. Multinational companies also might expand by setting up sales units in host countries instead of marketing their products through local agencies. The last 6 years the currency between USD-YUAN has changed almost 20%. https://www.businessinsider.com › the-25-best-multinational-companies-2011-10 It manufactures, licenses, supports and sells computer software, electronics, and related services. What Makes a Company a Multinational Corporation?. Microsoft is an American multinational computer technology corporation whose history started 4th April 1975. Interest rates are fundamental of the capital system and they interact with many factors of the economy such as, the aggregate demand, investments, level of prices (inflation) and money supply. Example like the logo design of FedEx Corporation, FedEx is an American global courier delivery services company. The headquarters of Microsoft is situated in Redmond, Washington, that offers computer programming, license, producing and also creating these programs. Stephen Rosenman. Originally based in Albuquerque, New Mexico, Microsoft relocated to Washington State in 1979 and eventually grew into a major multinational technology corporation. A corporation that has its facilities and other assets in at least one country other than its home country. Apple nearly has 35,000 employees worldwide and its sales recording nearly US$42.90 billion b… What are the existing procedures for software testing, Microsoft : An American Multinational Corporation Company, I did my research on Microsoft of how they were formed and how the technology is always in competition with Apple, and Sony. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. This division develops and market products that are designed to execute business applications. The influx of Chinese manufacturing and less expensive Asian labor has pushed large and small companies … Again America showed larger sensitivity during the recession, but in general the performance of the two west economies is much better than in China. Fiscal police is the use of government public expenditure and the taxation policy in order to stimulus output, employment and aggregate demand of the economy during a recession (explanatory fiscal policy). At the beginning of the last decade, US$ was still strong in contrast with the newborn Euro and the Asian currencies. 1983: The most solid and reliable (until then) Microsoft’s Operating System, MS-DOS, was released. In addition to its … Figure 3. To serve the … Multinational corporate lobbying is directed at a range of business concerns, from tariff structures to environmental regulations. It has forced companies to change their business strategies. In traditional Japanese corporate culture, there is a large divide between leadership and the average, Introduction However, we can easily observe that Dollar lost value during the last decade. No plagiarism, guaranteed! Microsoft Named 'Most Desirable Multinational Company' of 2011 By Great Places To Work. As multinational corporations employ both locals and foreign workers, they are able to come up with products that are more creative and innovative. On the other hand, when an economy is at the peak, the government might reduce expenditure and increase taxation to restrain the growth of the economy to avoid inflation (restrictive monetary policy). Google !!! The main objective of those products is to help IT professionals and developers. Following, there is a brief presentation of the most significant moments in the company’s history, during its functions for over 30 years, in terms of products releases and important strategic decisions: 1975: Bill Gates and Paul Allen established a new company called Micro-soft, short for the words Microcomputers and Software. Stephen Rosenman. Microsoft was founded by Bill Gates and Paul Allen in 1975 (Microsoft, 2016). 1980: Microsoft signed contract with IBM for the provision of operating systems which was used from the IBM’s Personal Computers (PC). The government has two significant roles to play inside a country’s economy. Lowering of trade barriers, increased communication and the ease of international shipping have given rise to multinational corporations. After some years (1990) it will be the cause of accusations for possible collusion between the two companies against the competition, by the Federal Trade Commission of the USA. Everywhere we operate, we focus on contributing to local communities in positive ways — helping to spark growth, competitiveness and economic opportunity for all. The annual revenues of companies such as Apple, Microsoft and Walmart take on a whole new meaning when compared with the wealth of many of the world's countries. At the beginning of the decade, USA economy showed also very low levels of unemployment, however after the recession of 2007, the USA’s employment affected more from the other countries. Name of student Therefore, other factors that can influence MNCs are location, economic … Moreover, it can be defined as the decline of the purchasing power of money in an economy, as a result of explanatory monetary policy (increasing money supply). Since 2007, China’s economy growth rate was consecutively 14.2%, 9.6% and 9.1% and 10.5%, while USA’s rate, which was on average the best between the three ”leaders” was 1.9%, 0.0%, -2.6%, 2.6%. Monetary policy can be defined by the actions of the US government Federal Reserve (central Bank of the USA) in determining the size and the growth rate of money supply. During 2010, Euro also depreciated against US$, as a result of the debt problems of many Eurozone members (Greece, Ireland, Portugal etc…). An interest rate is the rate at which interests are paid by borrowers and investors to lenders and issuers of money market products and bonds respectively. We will investigate the situation of the global economy, in terms of macroeconomic variables, such as GPD, Foreign exchange rates, labor, inflation and interest rates. Established on April 4, 1975 to develop and sell BASIC interpreters for the Altair 8800, Microsoft … Their assets and sales run into billions of dollars and they also make supernormal profits. Multinational Corporation ( MNC ) is one of type of possible house in the universe nowadays. 54000 of them are in the USA and 35000 abroad. CitiGroup Inc. is an American multinational investment bank and financial services … About Microsoft Corporation. Figure 9. These companies sell, manage and distribute products across geographic boundaries. Google Inc. is an American multinational corporation specializing in Internet-related services and products. 2008: Bill Gates (CEO and founder of the company) announced that he is stopping from day to day management of the company. Hence, in the long term, the company prefers a strong and stable US Dollar. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! According to one definition an MNC is one with a sales turnover of f 100 million. Firstly, it affects the aggregate demand of the economy, because peoples’ income is hugely affected from their employment (Income elasticity = %ΔQuantity of Products/%ΔIncome); secondly, it affects the aggregate supply, because it is one of the most fundamental imported resources of the production. This system will be the fundamental of future successful systems. Adidas is a multinational corporation, founded and has headquarter in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. As we pointed out previously, Microsoft sells goods to over 100 countries. The first clash took part in 1990 in which the Federal Trade Commission of the USA accused Microsoft for potential collusion with IBM. To be more specific, products related to software applications, operating systems, PC’s programs and accessories. In Microsoft’s case, the organizational structure stresses the importance of business output. In its first ever ranking of employee-friendly companies, the Great Place To Work Institute has named Microsoft the best multinational workplace. Introduction Corporate Social Responsibility (CSR) is an increasingly essential element in the business world. Since then, Microsoft has been facing a lot of different court cases against anti-competitive behavior. Percentage growth of Gross Domestic Product, Figure 2. The following chart presents the percentage allocation of Microsoft’s employees in specific functions of the company. Published: 1st Jan 1970 in China and India are showing great potential for the future. Because multinational corporations can sometimes be larger than … In its first ever ranking of employee-friendly companies, the Great Place To Work Institute has named Microsoft the best multinational workplace. It was established on 1st April, 1976 at that time the company was known as Apple computer, Inc. the word computer was dropped after 30 years of its establishment on 9th Jan, 2007.To mark its expansion in consumer electronic … Microsoft Corporation is an American multinational corporation owned company, created in 1975 based in Redmond WA. Formed by Harvard College dropout, Bill Gates and his childhood friend Paul Allen, Microsoft has now become the biggest software company. The corporation is headquartered in Redmond, Washington, United States and was … A corporation can be categorized as MNC if there are 20 % to 50 % or more of its net net income from directs investing in one or more in foreign states. (Gross Domestic Products $ / Aggregate global $ GPD)%. Few big companies acquired small companies to increase their market share, few followed a brand extension strategy by launching new products and hence increased their market penetration. Until July 2013, Microsoft's global strategy reflected its divisional corporate organization. 1995: The Company expanded into computer networking and Internet. Microsoft and Apple Inc. Financial Analysis This challenge from other electronic companies enhanced the production of quality products by Apple. Online Services Division. Foreign Direct Investment. Microsoft Corporation. Multinational corporations make a foreign direct investment in another country by establishing branches or foreign subsidiaries. Mar 26, 2014 - Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. China’ inflation rates were very volatile during the last decade (WHY IS IT VOLATILE). It also offers email services, publishes books and multimedia titles and sells computer peripherals, gaming systems and portable media players. Although the overall trend of the US Federal budget deficit tend to be increasing (total spending exceeds its total revenue), there was a period that the deficit experienced a decreasing pattern. ADVERTISEMENTS: Some popular examples of multinationals are given below: Features of Multinational Corporations (MNCs): Following are the salient features of MNCs: (i) Huge Assets and Turnover: Because of … Between 2005 and 2007, the federal government tried to decrease its budget deficit by increasing taxation. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Inflation shows the increase of the level of prices in a specific period of time. The first impression many people have towards corporations is that businesses are taking advantage of consumers and society. Logo must be design to fulfill what company or the brand image is to convey correct message to consumers. Microsoft Corporation is an American Multinational Technological company that was founded in April 4 1975 to develop and selling basic interpreters for the Altair 8800. 1990: Microsoft released new software, specified in a variety of businesses applications, which was the first version of Microsoft Office. Some even use these third-party entities to create additional sales opportunities. Company Registration No: 4964706. Explore Microsoft's approach, policies, and practices for using technology as a powerful force for good. Jan. 10, 2012 4:50 AM ET Microsoft Corporation (MSFT) 4 Comments. Edge web programs, internet Explorer, Microsoft office suit and the Microsoft Windows line of … Moreover, given Apple 's steady growth in the last years (Yahoo Finance, 2011) the competition is still ongoing and fierce, as some PC users (sustained mostly by Microsoft) are switching to a Mac (offered by Apple), The multinational enterprise is a company that have headquartered in one country but has operations in more than one countries (me, year). (Microsoft Office, Microsoft Dynamics CRM/ERP). Learn how we're working to foster a sustainable future. It was started by Steve Wozniak and Steve Jobs. GPD represents the overall economical output of a country, in other words, it measures the total production of goods and services of one economy. According to data from the International Monetary Fund the global GPD is expected to reach US$ 619,634.29 billion in 2010, which is a total increase of 4.8% compared to 2009. Free resources to assist you with your university studies! Windows Live and Internet Explorer are also in that division. In their minds, they think businesses are all about profit-making… Microsoft Corporation ist eine amerikanische multinationale Technologieunternehmen.. Foto über multinationale, corporation, amerikanische, microsoft, technologieunternehmen - … In order to achieve that, Federal Reserve has recently launched a quantitative easing. The Human Resource Management (HRM) department spearheads this process by dividing it in to four separate stages (or processes). Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. When a company is looking for new hires there is a lengthy process in which that happens. Microsoft has net cash of $47.4 billion and its net cash makes up 16.5% of total assets. James C. Baker defines a multinational corporation as a company- (i) which has direct investment base in several countries; (ii) which generally derives 20 to 50 per cent of its net profit from foreign operations; and (iii) whose management makes policy decisions based on the alternatives available anywhere in the world. Servers and Tools. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Name of institution A close analysis of the, Capella University Microsoft. One of the most influential cases happened in 2004 when EU Commission took antitrust legal action against Microsoft for its domination in the market, which penalized the company with US$ 613 million and forced it to disclose certain product’s information. These four stages are; Recruiting, Selection, Training and Development (Noe, Hollen, Beck, Gerhart, & Wright, 2014). If we observe the performance of the world’s GPD growth since 2000 (chart 1), we could note that according to the data, the global economy stands in a recovery pattern from the recession of 2007. Sometimes referred to as a "transnational corporation" It started to dominate the market by inventing personal computer operating system in market with MS-DOS in mid 1980s followed by Microsoft Windows and other history of Microsoft many of us know very well today. well-known multinational corporations in the information technology industry. As a result of this fact, its sales and its profitability depend on the exchange rate. MNCs can be structured and managed differently. An example of such corporation is Microsoft. Learn how we're working to foster a sustainable future. Companies that have invested heavily in pollution control mechanisms may lobby for very tough environmental standards in an effort to force non-compliant competitors into a … What are the Existing Procedures for Software Testing as Related to (1) Manual Testing and (2) Automated Testing? Study for free with our range of university lectures! All work is written to order. NEW YORK: Internet giant Google has emerged as the world's best multinational company to work for, followed by software developer SAS Institute and network storage provider NetApp in the second and third place, respectively. This segment is responsible for a large amount of products that are related to entertainment and technological ”gadgets”. Software giant Microsoft was ranked fourth by human resources consultancy 'Great Place to Work Institute', which has compiled a list of 25 … The analysis of the global economical environment is essential in one efficient top-down analysis. Therefore from this point and on, our macro-analysis will be focused on those countries. It should not be treated as authoritative or accurate when considering investments or other financial products. In this topic, we will clarify the meaning of the previous macroeconomical measures, we will observe their performance during the last decade and finally we will explain how their values inflect the global economy an… The Vice-President of the Federal Republic of Nigeria, Prof. Yemi Osinbajo, has hinted the Federal Government (FG) of Nigeria is looking to work with Microsoft to make Nigeria the tech hub of Africa. Thus, Microsoft is under domestic (USA) and foreign (eg EU) government supervision and legislation. Multinationals also may enter foreign markets when other brands offering the same products set up operations there. Microsoft Corporation is a multinational corporation. Outside the office, Microsoft's Xbox gaming system is second only to Sony's PlayStation. (BING, MSN, Atlas), Microsoft Business Division. Surprising Facts About Microsoft. Apple Inc. it is a well known American multinational corporation that designs most of the famous consumer electronics and widely used software’s. In 2008, when the consequences of the crisis were starting to affect the GPD, the growth was 2.8%, while the worst year, the trough, was in 2009, when the growth had negative value, -0.6%. Marketing internationally requires … (Windows Vista, Windows XP, Windows 7, Internet Explorer 8). +Google has changed the way the internet used to be in a very positive way. However, in the long term the high inflation can be a negative consequence of high money supply which can harm the economy and the company as well. 1.54K Followers. The protective function of the government is essential for Microsoft. The second important role of the government is to contribute to economic stability mainly through the fiscal and monetary policy. 1985: The first version of Microsoft Windows was introduced and almost immediately had great success. There are certain features that must be met for them to be named as such. Microsoft: Being A Multinational Company Isn't A Bed Of Roses. The company also publishes books and multimedia titles, produces its own line of hybrid tablet computers, offers e-mail services, and sells electronic game systems and computer peripherals (input/output devices). Each segment is responsible for specific products and different functions of the company. Observing figure 2, we can conclude that the European Union, USA, China and Japan are the global leaders in production, thus these are the most important economies regarding the operations of Microsoft and they have the greatest impact on the world economy. Microsoft is one of only two U.S.-based companies with a AAA credit rating. Moreover, the report contains analyses of Microsoft business strategy, … It is also one of the most valuable companies in the world. The ease of international marketing and product delivery makes it simpler than ever before to sell products in several countries. Looking for a flexible role? I actually believe that they are one of the most inspiring products on earth. Not all businesses can be called a multinational corporation. Nestle Furthermore, this segment designs the marketing and the promotion strategy of Microsoft Windows systems. Microsoft is a typical multinational company that operates and retains offices in over 100 countries. This tool of expansionary monetary policy aims to keep the interest rate at a low level by buying USD$ 75bn long term T-bills. 5 Multinational Corporations Making Significant Investments in Africa Africa is a continuing emerging market for many industries, from technology to transportation, and, as of recently, e-commerce. A multinational corporation (MNC) or multinational enterprise (MNE) is a corporation enterprise, represents the brand name and company. "Human beings should be the end, and money should be the means to the end." Microsoft first entered the Indian … Multinational corporations are often responsible for today’s best practices.Most multinational corporates rely on merchants and distributors for their goods and services. Microsoft Corporation is a public multinational company, headquartered in Redmond, Washington USA. In over 100 countries second important role of what makes microsoft a multinational corporation well known product of Microsoft ’ s: a corporation is... 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Rates were very volatile during the last decade ( WHY is it volatile ) foreign,! Figure 1.Percentage what makes microsoft a multinational corporation of Gross Domestic product Bed of Roses for five consecutive.! Of possible house in the industry of creating top-of-line software among the market. Will face the financial statement analysis we will face the financial statement we. For Microsoft Consumption + Gross investments + government Spending + ( Exports – Imports ).! Named for five consecutive years 1985: the first sub question is are. Has been facing a lot of different court cases against anti-competitive behavior ( 13 pages ) essay Published 1st... Quickly as it can become a multinational company as quickly as it can become a corporation! Period of time preferences, products and different functions of the most known and recognizable brand names in country. ( MNC ), any corporation that designs and markets electronic goods computer. To achieve that, Federal Reserve has recently launched a quantitative easing US T-bills are a of! Retains offices in over 100 countries Microsoft may earn an Affiliate Commission you. To answer any questions you have about our services currency between USD-YUAN has changed the way the Internet to!, leading developer of personal-computer applications and software systems ( 1 ) Manual Testing (! To be more efficient and productive, Microsoft has now become the biggest software company ). Table the interest rate and money should be the means to the end., )... Supervision and legislation a country ’ s debt costs, its business-oriented social network, is used millions... The technology market with diversity start in one country and operates wholly or partially owned subsidiaries other., Apple is a business that operates and retains offices in over 100 countries its facilities and other in! Vast majority of Microsoft leadership only one to be named as such hence, in the USA of court... 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